Reinventing SFMOMA
A case study of a virtual gallery walk app.
" I desire to re-create the SFMOMA museum experience that challenges it's current limitations."
Overview: Who? What do they Specialize in? Covid** why are they facing those challenges
Challenge: contracted by the San Francisco Museum of Modern Art to develop a digital prototype to establish
the following key areas:
User Needs
Gen Z & Millennials
Monetary Solution
National Reach
01. Project Objective
create gallery walk prototype that breaks down the limitations of a stay-at-home experience by developing an adaptive tool to equip individuals with an exploration from SFMOMA to their home.
02. My Role
- UX Researcher
- Project Manger
03. Approach
Tools: Sketch,Figma,Miro, Clickup
- Usability tests
- heurisitic evaluation
- Comparitive Analysis
- User interviews
- Affinity & Journey Mapping
- Feature Prioritization & Action Priority Matrix
- Virtual Reality
- Scope & Structure
Project Timeline
2 week design sprint
Discovery:
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
Week 1
The Research Plan
02
Empathy
Business plan to target users : Millennials and Generation Z
adjust assumption on findings
user interviews
user research
AM & JM
03
Delivery
Feature deisng responsie
innovate potiential features to an virtual exp
create AR map
form of monetization within tour
Must answers 5 whys
What did you do?
Why did you do it
what did you learn
03
Delivery
Feature deisng responsie
innovate potiential features to an virtual exp
create AR map
form of monetization within tour
Must answers 5 whys
What did you do?
Why did you do it
what did you learn
Research?
Stay within scope, make sure
Who
Gen Z, Millennials &Art Enthusiasts
Why
Contracted to provided digital prototype to equate. Users concluded an overarching poorer experience versus to in-person.
How
Virtual Reality solves the users need to feel as if they are in SFMOMA. The VR tour allows the user to transport into SFMOMA with an all access pass.
Where
(target devices)
Native Mobile application (ios) that has independet functions that compliment the in-person experience.
User location will be anywhere nationally
When
2 weeks
What
Native mobile application(ios)
target device: IOS iphone 8 plus, ipad pro mini
Device responsive
Features
Week 1
The Research Plan
02
Empathy
Business plan to target users : Millennials and Generation Z
adjust assumption on findings
user interviews
user research
AM & JM
03
Delivery
Feature deisng responsie
innovate potiential features to an virtual exp
create AR map
form of monetization within tour
Must answers 5 whys
What did you do?
Why did you do it
what did you learn
03
Delivery
Feature deisng responsie
innovate potiential features to an virtual exp
create AR map
form of monetization within tour
Must answers 5 whys
What did you do?
Why did you do it
what did you learn
01 CONDENSE and beautify!
Strategy: Product Research
- We need an immersive virtual experience .
- Familirize with original product and stakeholders.
- Make informed assumption based on commonalities of analysis
- out line must answer 5 w's
Methods
- Comparitive Analysis
- Heuristics
- product and stakeholders.
Make informed assumption based on commonalities of analysis
Target devices: Native mobile applications (ios/iphone 8 plus) tablet (ipad pro mini)
Considerations: VR gallery walk app
- Heuristics
- product and stakeholders.
Make informed assumption based on commonalities of analysis
shop feature acts as artsy (addressing paint pts: intrests, incentives, I have motivators) for user
Project Scope and Constraints
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01 To do/We Need
02 How
03 Apply
The Current Product
SFMOMA recently designed an app, however it's features are not designed for a virtual experience. This app is instead serves as an companion once inside the museum. See below SWOT analysis used to measure effectiveness of prevelant mobile features.
Strengths
- Languages to translate for non-native english speakers.
- Art walk of current exhibits of condensed art.
- Audio tours that are open ended to explore floors.
Weakness
- Languages to translate for non native English speakers
- Art walk of current exhibit of condensed art
- Audio tours that are open ended to explore floors
Threats
- Users do not want to use app since there is no interactive feature
- Museum does not have funding from users
Easy to Use
- Live chat feature
- Virtual tour experience
- search for paintings when not on museum campus
- Social events that take place virtually e.g. wine tasting
Affinity Map to Insights
Iterative Process that Instills Quality Results
Recuirting Guidelines
- Screened irregular to routine museum-goers between a two year time frame.
- Screened by generation: millenials & generation z
- Screened for art enthusiasts
- Screened for smart device users
User-Interviews
- Interviewed users from all walks of live that were reside east to west coast.
- Interviewed 16 total partcipants
Majority Themes
Displays a threshold of 60% and above based on I-statements
Majority Themes Cont.
Displays a threshold below 60% based on Affinity mapping categorization.
- No more buffering - create, style and enjoy. Our user interface was built on React - the most efficient JavaScript library.
- We guarantee you will love the difference in performance. You can even start from scratch and build your own items.
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
Meet Molly Mears
29, Washington, D.C.
"I'm always in need of some artistic inspiration that I can vibe with."
Bio: 29, Washington, D.C.
- Boys & Girls Club Program Director that loves to travel and partcipate in creative learning experiences.
Goals & Needs:
Art community: "I need creative people like me-its inspiring."
motivated by familiarity: "I just love to see art represent something I can relate to. That to me is powerful."
staycation: "Hey- if you can keep me in my pajamas, Sign me up!"
Frustrations:
Navigation: "Um ,Where am I? Where is this leading?"
Crowds: "I can't even focus." " I could be in my bed right now."
Technology: "Just waiting my life away." "it just undid everything!"
Journey Map Time
This artifact was based on findings from user research compiled into the following 4 journey categories: user goals, reality and opportunities.
Week 2: Success Strategy
After iteration the team implements testing of navigations and re-evaluating process to stay with scope & structure.
Tree Test
01
View an Exhibit
02
Find Artist Interviews
03
Play a Game
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
Week 2: Success Strategy
After iteration the team implements testing of navigations and re-evaluating process to stay with scope & structure.
Tree Test
01
Con
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The iterative process: Userflow
Global Settings
Beautiful pages with just clicks & drags
Many of us have back problems, it is a very wide problem for people, ever since we started walking on our tow legs and raised our backs a large percent of human have suffered pain in the back from different reasons.
First Userflow Draft
No more buffering - create, style and enjoy
- The rules of travel have altered so much in the last few years, with strict regulation
- regarding air travel, questionable car searches that may vary in regulation from state to state. When one door of happiness closes, another opens.
The final product
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How We Got There-Usability Outcomes
How we got there-Synthesizing our data to create an user info
Who asked for partcipants? permiters.. Usability tests was performed for phase of fidelity: Lo, Mid and Hi-Fi
Usability Process
Each usability test a followed a detailed research strategy
- test: Users were tested
- Synthesize Findings ; begin to categorize pain points, user behavior, user highlights
- 3 Scale data on RPM
- 4. Deliver high priority into the following revisions
Lo-Fi AM
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Lo-Fi RPM
The point of using dummy text for your paragraph is that
Mid-Fi AM
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
Majority Themes Cont.
Displays a threshold below 60% based on Affinity mapping categorization.
- No more buffering - create, style and enjoy. Our user interface was built on React - the most efficient JavaScript library.
- We guarantee you will love the difference in performance. You can even start from scratch and build your own items.
Majority Themes Cont.
Displays a threshold below 60% based on Affinity mapping categorization.
- No more buffering - create, style and enjoy. Our user interface was built on React - the most efficient JavaScript library.
- We guarantee you will love the difference in performance. You can even start from scratch and build your own items.
The point of using dummy text for your paragraph is that it has a more-or-less normal distribution of letters. making it look like readable English.
Our Findings
USERS
BACKERS
WEBSITES
VOTES
The poin